Thursday, August 8 (Louisville, Ky.) Waterfront Development Corporation (WDC) officials announced today that Krista Snider, a nonprofit professional with extensive strategic marketing, tourism and fundraising experience, has been selected as the new chief executive officer of the Belle of Louisville Riverboats.
Snider most recently served as managing executive director of the KFC Foundation, where she developed award-winning national charitable programs. Her experience also includes community relations, marketing and executive leadership roles with the Frazier History Museum and Kentucky Humane Society, as well as public relations for the Louisville Regional Airport Authority and Kentucky Science Center.
In addition to Snider’s appointment, Master Captain Mark Doty will be promoted to Chief Operating Officer of the organization. Capt. Doty has a 38-year history with the Belle of Louisville, starting as a deck hand and working his way up to a licensed mate, then a licensed captain. He’s been serving as Master Captain since 2007. During his tenure, he’s literally helped rebuild the legendary vessel, serving in a variety of capacities, from carpenter to wedding ceremony officiant. Doty knows the national historical landmarks – the Belle of Louisville and Life Saving Station #10, which serves as the Belle’s administrative and ticket office – like few others do.
The Belle of Louisville is the oldest Mississippi River-style steamboat currently in operation. The historic steamboat and her sister vessel, the Mary M. Miller, are owned by Louisville Metro Government and operated by WDC.
WDC President Deborah Bilitski said Snider’s experience as an executive director and strengths in strategic planning, team leadership and special events will help the attractions build upon previous successes and also complement Doty’s strong operational know-how.
“We’re excited to welcome Krista to the Belle of Louisville family,” shared Bilitski. “She has a track record of innovation and partnership-building that, coupled with Capt. Doty’s extensive maritime expertise, will serve the Belle of Louisville Riverboats and its tourism efforts well.”
As one of the city’s top tourist attractions, the Belle of Louisville has an annual attendance of approximately 55,000 and has hosted over 5.75 million people since 1963 when the city acquired the vessel. The Belle and Mary M. Miller have a full-time staff of about 20 and a seasonal staff of around 50.
Both Snider and Doty will assume their new positions on August 19.
For more information on Belle of Louisville and Mary M. Miller lunch and dinner cruises, special events, weddings, school groups, charters and more, visit belleoflouisville.org or call 502.574.2992.